Semiotics and LIIAR analysis

Semiotics and LIIAR analysis

Language - Codes and conventions used within different media to convey messages to the audience. Including the content, theme and purpose of a print base text. Media language helps the audience understand the layout, instructions, etc.

Institution - Any of the organisations responsible for the production marketing, distribution or regulation of media texts. Institutions regulate and structure media attitudes.

Ideology - A set of attitudes, beliefs and values held in common by a group of people. Ideology allows society to understand messages and meanings of messages.

Audience - Groups or individuals targeted by procedures for the intended audience that will consume the text. Marketing certain choices to satisfy and please the intended audience.

Representation - The process whereby the media construct versions of people places and events in images, words or sound for transmission through media texts to an audience.

Firstly i'm going comment on the language used in this advert. The language used in this advert is very successful at grabbing the attention of the audience. The advert uses certain conventions to promote the advert, one of the conventions is that the model centred and looking directly at the audience through direct mode of address, which is useful because it attracts the suitable target audience. Also the women is surrounded by light pink and other shade of pink flowers which present the model in positive way because of the colour connotations surrounding the colour pink are very sweet and innocent and also with the bright white background it presents her in a very angelic way which would be very effective because it's what girls strive towards, to look natural. Also the model is holding a large bottle which makes her look smaller and again more angelic. Furthermore it shows how this particular perfume is a huge contribution towards her looking beautiful which is why she is holding it in a protective manner.

The advert has been very specifically designed to appeal to girls in their teens or early twenties because the whole concept of the advert is feminine and has a dominant ideology used which is pink, which is a popular colour among girls. It also gives off a very innocent and natural message which again is what most girls want to be so moschino have done a very good job of making sure it has everything that their target audience would want from the perfume. Also the institution has left out any explicit values so again it will appear to a target audience which is attracted to the idea of purity and being angelic and the model is represented in the advert is portraying how the audience could be if they buy and wear this perfume. However the values which are implicit are things that give the advert a natural and pure vibe so it presents the perfume in that way.

Denotation and Connotation

Denotation in an advert is also important, denotation is what is presented on the advert so just the basic picture, and in this picture it is simply just the white rose. Connotation however is the subliminal message in the image, for example if a white rose is used in the advert it portrays the object being promoted in an angelic and pure way.