Conventions analysis
Mast Head - This is used to grab the eye of potential customers and provides an initial idea to what the magazine is all about, in this example the mast head reads "College" which automatically grabs the viewers attention because of the bright and vibrant colour of the orange used in the mast head which does a perfect job in getting the magazine attention. The title also is effective because it's short and snappy and it grabs attention of people in college who would potentially buy this magazine. Finally it's in bold writing so it stands out immediately and is effective because it's the first thing the target audience would see which therefore drags them in and makes them want to read this magazine.
Header - The header is used to attract the audience and give them a brief understanding to what the magazine entails, in this magazine the header states that the magazine is exclusive which means that you can;t get he content inside anywhere else. Furthermore, the header also says "hip, hop and happening" which is a effective and excellent use of alliteration, which portrays the magazine in a fun and innovative way which would appeal to the audience because they are instantly shown how fresh and interesting the magazine is. Finally the date is used in the title, which shows which date the magazine was published, however it says "The Style Issue Summer 2020" which shows they have gone to every detail to make the magazine contemporary and exiting.
Main Image - The main image is placed in the centre of the magazine so it is the main focus to the reader and attracts the audience, furthermore he is looking at the audience via direct mode of address meaning he is looking at the reader which portrays the person on the front as humble and makes it more comfortable for the reader because it feels like your making a connection on a person level with this person. Also the model is young and is wearing high fashion clothing which also makes it appealing for the target audience because again the audience will feel on the same wave length as the model on a magazine which is about college and what they are going through.
Plug - A plug is used to advertise something which the target audience will be appealed to, for instance in this magazine it is an iPad which people are highly attracted by, especially young people so they would be especially interested in this particular plug because its something that appeals to them highly and they would then want to buy the magazine to read about something that they are interested in
Feature stories - Feature stories are used to advertise what is inside the magazine, these are put on the front so that if the target audience spot something which appeals to them they would then want to go buy the magazine based on what they are seeing on the front of the magazine. These are often also in bold writing but just smaller than the main feature, in this article in particular they have used light blue as the colour of the text which makes it aesthetically pleasing because again it makes it look vibrant and attractive which would grab the attention of the audience.
Main Feature - This is the main article in the magazine and is used to attract the audience with the actual article because it must be an important factor if it's the main feature so people will be very interested or perhaps want to learn more which would make them want to buy the magazine to read the main article. Furthermore it is presented in bold writing so it grabs the attention of the audience and is presented in bold text which adds to it's aesthetic and makes it more appealing and grabs the attention of the audience.The title of the main feature is short and snappy which makes it appealing because it clearly states that it is important and shows why it's the main feature.
Barcode and price - This convention is simply used to show the price of the magazine and would be used to scan the magazine when purchased in shops.
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